Booth Staff Training Increases Your ROI

Trade show staff spends hours and days standing in a booth, sometimes wishing they were somewhere else. It is easy for them to fall into bad habits; talking or texting on their cell phone, eating in the booth, rattling the change in their pockets, or pacing the edge of the booth like an armed guard keeping people out.

Show your staff how important it is to represent your company. Guide them in the best ways to avoid boredom. Motivate them with goals not only for themselves but for the whole team. If they have heard it all before from you, maybe it is time to bring in an expert to inform, encourage and get them to think differently. Booth staff training has been around for a long time, yet it seems only the big companies are taking advantage of it. Why would large companies that everyone recognizes bother to spend the time and money to gather reps from all over to attend training sessions? Because it is that important!

Don’t spend money on another show without investing in your booth team. It is their job to make your company money. Provide them with the tools to increase your return on investment.
Be sure they are experts in:
Qualifying their potential customers
Following up on qualified leads

If you have questions about bringing your booth and sales support staff up to your standards, contact me immediately. My schedule fills up quickly and I need advance notice to fit you in.

Ruth's Video Tip for Tradeshow Exhibitors

CTSM Graduates

I'm back from EXHIBITOR, the conference and expo for trade show professionals, with my CTSM (Certified Trade Show Marketing) diploma in hand. It was a wonderful celebration. Did you know there are thousands of people in the program but only 280 people thus far who have graduated? It is amazing to be part of such an elite group. this year there were 37 graduates all female! What is the deal with that?
Photo: I am sitting down, third person from left to right.
Travel Promotion Act is Now Law

DALLAS - 4 March 2010 - President Obama signed the Travel Promotion Act today which represents an enormous victory for the exhibitions, meetings and travel industries. The legislation, led by the lobbying efforts of the U.S. Travel Association and dozens of supporting organizations, including IAEE, took almost three years to pass through Congress.

"All IAEE members who visited Washington D.C., who talked with, wrote and called their Congressional representatives and senators share in this important victory," says IAEE President Steven Hacker, CAE. "Working in tandem with our partners across the industry ensured that our messages were both heard and acted upon. It is now time to go about the work of recapturing international market share for the business travelers who are so important to our domestic trade shows and events."

In the last decade, the U.S. lost substantial ground in the global travel market to other nations. The economic loss to the nation is estimated to be in excess of billions. Now that the Travel Promotion Act is law, the U.S. will have a source of travel promotion support for the first time.

For more information about the Travel Promotion Act, visit

CTSM Results are in!

I just received this letter from my CSTM Advisor and wanted to share with you...

Hello, Ruth,

Our portfolio review team met yesterday, and I'm excited to be able to tell you that your portfolio has been approved! Since you have already passed your Comprehensive Exam, you have completed all certification requirements. You are our newest Certified Trade Show Marketer, and you may begin using the credentials behind your name (ex: Ruth Fell Failer, CTSM). Happy New Year!

Again, congratulations! I hope you will be able to join us in Las Vegas for the Awards Ceremony and celebratory dinner at EXHIBITOR2010, on Sunday evening, March 14th.

Warm regards,

Jan Nelson, CTSM

CTSM Executive Director


763-498-6539 (fax)

The CTSM designation (Certified Trade Show Marketer) is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest standards of trade show and event marketing. Less than 1% of all trade show and event marketers have attained this distinction