Retain Customers with an eNewsletter

Do you have a company eNewsletter!

Inexpensive and valuable follow-up to your customers and prospects; letting them know about your next trade show, your new products and services, specials, and most of all communicating with them that you want to continue doing business as their resource in 2009 and beyond.

Call: 626-254-9369



You won't be alone: I will take you step by step through the eNewsletter process·
  • Together we will design custom stationery to fit your company brand and personality.
  • I will partner with you each month on best articles topics for your target customers.
  • Month after month I will advise you and motivate you to stay-in-touch with those who will help your business grow.
Contact me for more details and to get started on your 2009 Year of Success!

Samples of Tips of the Trade archived eNewsletters are available to read at:

Call: 626-254-9369



  • You will finally get in-touch with those past customers you want to bring back.
  • Make good on your promise to follow-up with prospects after an event or trade show.
  • Announce your new product to customers before the competitor sees it.

Connect with your customers and prospects before your competitors do. Let’s get the communication launched!

Call: 626-254-9369



Exhibiting . . . Successful Trade Show Opening Lines

My favorite Trade show opening line is: "What brings you to the show today?"

I find that it isn't intimidating to the attendee, and it gives you a chance to qualify the prospect. Their answer should lead you to more questions.

What openers have you found successful at your shows?

Your Thoughts On . . . CTSM certification exam

If you were to offer advice to a CTSM candidate on how to prepare for the certification exam, what would you say?

I'll be taking the exam to become a Certified Trade Show Marketer in Las Vegas in March -- only three months from now! I've taken the 28 seminars required of CTSM candidates and I've learned so much in the process. My plans are to begin studying this week, reviewing all the material I've received and the notes I've taken at the seminars. That way, slowly but surely, I can be ready when the big day comes.

Would you like to know more about CTSM certification? Click here:

Why Hire a Trade Show Specialist?

If you enjoy doing the “work” but dread trying to figure out how to get and keep the business for your company you may need a marketing firm. There are many to choose from. Each one has a strength and a philosophy for doing business. Face to face marketing (trade show exhibiting) takes a trade show specialist who knows and understands the elements of blending your whole company with the expo experience to bring about a profit.

Exhibiting is an investment that should bring about a positive return. Results are not instantaneous. It takes a commitment from your whole company-be sure they are involved.

Sore Feet Can Ruin Your Whole Day!

I remember too well the time my office receptionist broke Tip #1 (Wear Comfortable Shoes), and it was not a pretty sight. It was the first time “Mary Jane” was helping out in a trade show booth. I instructed her that she needed to wear comfy shoes and she looked at me like I’d just lost my mind. She showed up looking fabulous, wearing a skirted suit and modest blouse, her makeup was just right, and she had on her feet a pair of very stylish, very high-heeled pumps. At that point, all I could do was hope for the best.

At first, everything went fine. Mary Jane was doing a fantastic job -- she was friendly and polite and really comfortable helping people who stopped by our booth. An hour goes by, no problem – I’m busy, she’s busy, and I’m thinking everything’s great. Then, out of the corner of my eye, I see Mary Jane leaning against the side of the booth, looking like a worn-out dish rag, which, frankly, wasn’t exactly the look we were going for. Both Mary Jane and
I learned a lesson that day – next time she helped at a trade show, she wore low-heel pumps and next time I had a first-time helper, I did a much better job explaining the “why” of the rules I was laying down.

With Tips of the Trade preparing your staff for your next trade show, you can be sure each member of your team will put their best foot forward – and that it’ll be wearing comfortable shoes.

Ladies, it is always a good idea to bring a second pair of shoes to change into mid-day. Suggested heel height is one half inch to one and a half inches. A change of heel height can give you a new burst of energy. This is true for men as well. Although your heels don’t vary as much as women’s do, a shoe change and insoles can make your days feel better.

The best companion to low heels is ….. Support hose
Support hose has changed…… If cocktail waitresses in Las Vegas can wear them you can too! The tip is to wear a color closest to your skin tone. You would not believe the difference you will feel on a day with support hose versus a day without.