Your Thoughts On . . . CTSM certification exam

If you were to offer advice to a CTSM candidate on how to prepare for the certification exam, what would you say?

I'll be taking the exam to become a Certified Trade Show Marketer in Las Vegas in March -- only three months from now! I've taken the 28 seminars required of CTSM candidates and I've learned so much in the process. My plans are to begin studying this week, reviewing all the material I've received and the notes I've taken at the seminars. That way, slowly but surely, I can be ready when the big day comes.

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Why Hire a Trade Show Specialist?

If you enjoy doing the “work” but dread trying to figure out how to get and keep the business for your company you may need a marketing firm. There are many to choose from. Each one has a strength and a philosophy for doing business. Face to face marketing (trade show exhibiting) takes a trade show specialist who knows and understands the elements of blending your whole company with the expo experience to bring about a profit.

Exhibiting is an investment that should bring about a positive return. Results are not instantaneous. It takes a commitment from your whole company-be sure they are involved.