IAEE President Addresses Proposed Rules Released Recently by the Office of Government Ethics

DALLAS, 21 September 2011 - On 15 September the Office of Government Ethics released proposed regulations that would prohibit most federal government employees from attending essential trade events of the industries they are charged with regulating including most of the nation's 10,000 annual exhibitions.  Steven Hacker, FSAE, CAE, president of the International Association of Exhibitions and Events (IAEE), the trade group that represents organizers, facilities, suppliers and exhibitors of exhibitions and events in 58 nations has issued the following statement today:

"The proposed rules released recently by the Office of Government Ethics represent the latest and the most serious assault on American business, large and small, businesses that must be permitted to power and grow the U.S. economy. This reckless intrusion into commerce, if adopted, would further isolate regulators from the industries they must understand. The learning and communications that routinely take place during trade events are among the most important ways that government officials and business leaders can exchange views and ideas.

The very predictable results of this kind of Orwellian measure is to ensure that the U.S. economy will continue to be mired in uncertainty and fear that will only prolong the destructive levels of unemployment and economic malaise that have characterized the last three years.

All responsible leaders of the business community, for profit companies as well as not for profit associations, must view this latest attack by the federal government on business as a call to arms. We must come together to reject this absurd and potentially harmful set of rules or we will have only ourselves to blame."

About IAEE
Since 1928, IAEE continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members. IAEE recognizes its strategic partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board, Orange County Convention Center and Visit Orlando, Vertical Nerve, Inc. and VoiceLogic. Visit www.iaee.com for more information.

How Do You Get the Best Return on Investment with Giveaways?

In the Tips of the Trade eNewsletter article “Top 10 Ways to Choose Your Swag,” we discussed the importance of understanding your trade show, your potential clients, and your business values when choosing the best event giveaways.  Now that you have boxes of promo items sitting on your warehouse floor, you need to have a plan to make money from them. 

The giveaways should not be a surprise to your team. Everyone needs to follow the same procedures when giving out promotional products. Some suggestions for receiving a positive return on your swag investment are:

1.    Promote your giveaway in your pre-show marketing.
2.    Be sure the giveaway is in exchange for prospect information. Don’t leave them on a table for just anyone to pick them up.
3.    Ship promotional items after the show.
4.    Offer one giveaway at the show and a coordinating giveaway in a pre- or post-show promotion.
5.     Always print your contact information on the premium.
6.    Have prospects return a pre-show postcard in exchange for the giveaway.
7.    Give the swag as an incentive to listening to a demo or presentation.
8.    Buy your premiums in quantity.

Consider bringing in a trade show strategist to consult with your marketing department on the best giveaways for your money. Does your team need a Promo Products Marketing Plan? 

Ruth will work with your managers, promotional product vendors or her product resources to make the best giveaway choices and ideal Promo Marketing Plan. If you are in need of creative promotional products, she can put you in touch with her resources.

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