TOTT Post Trade Show Tip:
1. Stay in contact with those who need your services now or later
2. The more often your customers and potential customers hear from you the more likely they are to buy from you
3. Repetition allows you to become familiar to your prospects
4. Familiarity builds comfort, comfort brings trust
5. Be a welcome guest not annoying pest - touch your contacts in a variety of ways (phone calls, direct mail, email etc.)
How many times a year do you contact your potential customers and how?
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