Do you trust Reviews?

When I was looking for a place to buy tires, and friend recommended that I check out to see what people had to say about the local tire stores in the area. The reviews were rated well so I gave them a try.
Do you believe the reviews you read on Amazon, Yelp and other sites? Do you believe written or video testimonials from businesses? How much to they weigh in your decision making?

1 comment:

Tom said...

The first place I go for reviews, especially for local purchases, are my friends and neighbors.

I got some great advice on what and where to buy my new car, as well as where not to buy. Next time you need tires, call me.

I also look at reviews in Consumer Reports and other similar trusted places. Too many times, public on line reviews can from folks with agendas.