Ruth In The Booth presents ideas and tips for show organizers and associations to assist exhibitors in bringing more qualified buyers to their exhibit and hence the whole trade show. If you are an exhibitor, you will be able to learn best practices to increase sales, attract qualified prospects, enhance company image and retain customers.
If you could offer advice to first time exhibitors exhibiting at your show--what would it be?
Your opinion and feedback is important to exhibitors and their staff. My team is creating training materials from the viewpoint of the show management. What is it that you would like exhibitors to know that would better their opportunities to get a higher return on investment at your show?
Can you offer marketing tips?, sponsorship thoughts?, other expertise?
Mistakes are made at B to C Shows that could cost you money. If you exhibit at Consumer Expo's or Retail Shows, you will want to take your morning coffee break with Ruth and other exhibitors. Learn tips and strategies to increase your trade show return on investment. B to B (Business to Business) exhibitors execute many of these same costly errors at Trade Shows!
Grab a cup of coffee and a bagel or tea and a crumpet and take a half hour to start your day learning about improving your trade show bottom line. 10:00 -10:30 PDT or 7:00-7:30 EDT. Questions and Answers at the end.
The teleseminar is free (you only pay the price of a phone call). Tuesday April 14th. 10:00AM-10:30 PDT
For call information email Ruth: type "TELESEMINAR " in the subject line.
Exhibit managers are cutting back on the amount of trade shows they are exhibiting, buyers are sending less employees to each show, and they are going to fewer shows. This is not gloom and doom.
Believe it or not this is good news…
Exhibitors are re-evaluating the shows they have exhibited in the past. By looking at expenses and time away from the office, they choose the most productive shows to spend their money. Trade show ROI is finally being assessed.
When scrutinizing the show and expenses you also looking at show attendance. What do you see? In many cases the trade show attendance is down. Before you panic, let’s take a magnifying glass to the attendance quality.
With smaller travel budgets and less employees at the office, the companies who are visiting the shows are sending their team for one purpose--to get an education on the best products to BUY!
Be sure your staff is:
Well learned on how to qualify more potential buyers per show than ever before.
Understands your products and services
Knows how to go the extra mile to make a sale and a loyal customer
Are aware that chances are they will receive a greater percentage of sales from these leads if they know what to do after the show
Re-thinking your trade show participation will bring a stronger Return on Investment from each show you attend and a stronger sales team.
Be sure you are on the short list of suppliers your prospects need to see.
I’m going behind bars for good!That’s right, I’ve been asked to serve time behind bars for “Jerry’s Kids” to benefit the Muscular Dystrophy Association (MDA) at their Arcadia ExecutiveLock-Up Luncheon.
On February 25th I will be picked up and taken to the Outback Steakhouse where I am sentenced to my time. To be released on good behavior I have to raise bail and I need your help!
I’d like to include you or your company on my list of contributors who are helping me raise my bail of $1,600. Your donation will help me send two local children with neuromuscular disease to summer camp at Palomar for a week and help MDA continue the fight against muscular dystrophy.
I sincerely hope that you’ll take this opportunity to help bail me out of jail! To make a contribution please visit my webpage at:https://www.joinmda.org/arcadia/ruth
Exhibitor talent development is encouraged by enhancing the experience in the room. Workshops are customized and interactive, No lectures, No death by PowerPoint.
I present all training workshops and coaching. Nothing is more exciting to me than watching people get-it.
I was an exhibitor for over 10 years with over 150 trade shows. Also have been associated with additional shows in a variety of industries. Received my CTSM (*Certified Trade Show Marketer) designation and continued with learning to advance to the silver level. I take the courses so you don't have to.
*The CTSM designation (Certified Trade Show Marketer) is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest standards of trade show and event marketing. Less than 1% of all trade show and event marketers have attained this distinction.
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