With over 90,000 attendees at the NAMM show you would think all booths would be busy. I am sure that is what everyone thought. If you think your next show will be busy do you cut back on your marketing? Do you spend less time with your booth staff discussing objectives and goals?
Busy, as well as less frequented shows call for serious measures. If most booths at the show are busy and prospects are walking the aisles your booth should be busy as well.
- Evaluate your show goals and objectives
- Get input and buy-in from your booth representatives
- Practice good boothmanship
- Be sure your booth reflects the culture of the show
- Invite prospects and customers to your booth with pre-show marketing
Get out of your booth and walk the show. see how your booth and booth staff compare with others, including your competitors. All sizes of booths can benefit from this advice.
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