Don’t call to just “check-in” with contacts Personalize your phone call with information useful to that customer
- Ask for their expertise in solving a problem that can help others
- Learn their “pain points” and offer solutions
- If you reach voice mail, leave more than your name and number – give them a solid reason to call you back
- Ask your prospective customer when you call – do you have a moment to talk?
- If the potential customer shows no interest, thank them and move on
- Put your contact’s needs first when interrupting their day with your call
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