Limit your Trade Show Objectives

Consider your target audience when you prepare your expo objectives before the show.  It is best keep your objectives down to three. You may have many more, but the top three will guarantee your priorities are in order and keep your expectations in line.

Do your research, it is possible you will have different objectives for different shows.
Contact Ruth for assistance in matching the show with your objectives. Visit Tips of the Trade on Facebook; www.facebook.com/tipsofthetrade

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