Consider your target audience when you prepare your expo objectives before the show. It is best keep your
objectives down to three. You may have many more, but the top three will
guarantee your priorities are in order and keep your expectations in
line.
Do your research, it is possible you will have different objectives for different
shows.
Contact Ruth for assistance in matching the show with your objectives. Visit Tips of the Trade on Facebook; www.facebook.com/tipsofthetrade
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About Me
- Ruth Failer, CTSM Silver Level
- Exhibitor talent development is encouraged by enhancing the experience in the room. Workshops are customized and interactive, No lectures, No death by PowerPoint. I present all training workshops and coaching. Nothing is more exciting to me than watching people get-it. I was an exhibitor for over 10 years with over 150 trade shows. Also have been associated with additional shows in a variety of industries. Received my CTSM (*Certified Trade Show Marketer) designation and continued with learning to advance to the silver level. I take the courses so you don't have to. *The CTSM designation (Certified Trade Show Marketer) is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest standards of trade show and event marketing. Less than 1% of all trade show and event marketers have attained this distinction.
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