The Marketing Doesn't Stop When The Show Starts

Ruth Failer

Hear ye, hear ye,

Don’t stop marketing even when the expo has already begun. It’s easy to get into sales mode when the show opens, but what are you doing during your down time?

The Renaissance Pleasure Faire has different acts alternating on various stages. Towards the end of the day, we were watching people filtering in while waiting in the bleachers for the Fight to the Death Jousting Tournament. While everyone was getting comfortable two performers from another show known as the Washing Wenches walked around the outside of the jousting arena “dusting” the railing and interacting with audience members. What caught my marketing eye, were the large signs tied to their backsides indicating the times of their upcoming acts.

Because of their presence we were suddenly reminded of their entertaining act and made a point to see their last show of the day.  Very clever these wenches!

Marketing from their Backsides

Some expos close for education sessions or lunch and most booth staff will step away from their booth or have a shift change at various times of the day. What are you doing to keep your company on the minds of those who still have an opportunity to stop by your booth?

Of course I am not going to recommend you tie a banner to your backside, but perhaps there are other creative ways to get your prospects attention to stop by your booth after the break. Contact Ruth for creative ways to bring potential customers to your booth. For more photos of Faire visit FB